Genius lies in
simplicity.
I Genietti embody this philosophy with a collection of small yet ingenious kitchen accessories — true life hacks that bring practicality and creativity to the culinary experience, with a touch of fun. Like Angurello, the patented watermelon slicer and server, which became the first kitchen tool to go viral across major aggregators and social media platforms.
GIA Award Winners
Awarded the Global Innovation Award – Chicago Inspired Home Show – 2023
Innovative, versatile, intelligent.
Stainless steel is central to I Genietti. In selected products, it is paired with TPR, silicone and high-quality technical plastics, chosen for food safety and durability. Each kitchen tool is designed to allow proper separation of materials when the product is no longer in use.
I Genietti are born from a witty, knowing eye for the little needs that arise in the kitchen and around the table. Surprising kitchen tools that encourage a more relaxed, sociable way of cooking and spending time together.
Playful, yet never just gadgets: ingenious, iconic kitchen tools designed to last. A design approach that anticipates needs and trends, creating new rituals through original solutions to small everyday challenges that had never quite been solved before.
The Angurello phenomenon: over 20 million views
With more than 25,000,000 views worldwide, including direct traffic and reposts across major social platforms (YouTube, Facebook, Google+ etc.), the Angurello video has become the viral phenomenon of 2015. No video featuring household products has ever achieved this level of viral spread in the history of the web. Already a top seller in the USA, Angurello—like all brilliant and successful products—has already inspired numerous imitations. The one and only original Angurello is i Genietti by IPAC.
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